« Older Entries
Newer Entries »

Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

Tags:

How To Succeed At Online Product Creation The Easy Way

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.

Tags:

Responsible Education Reform

Still, for the millions of students, billions of dollars, and countless hours of effort devoted, there is no shortage of criticism for our American educational system. Students are maligned for poor communication, math and decision making skills, the inability to creatively solve problems, and a host of other inadequacies. Teachers and administrators alike are criticized for failing to impart the knowledge, know-how, and wisdom students need to not only survive, but to flourish in modern society. Uniformly expectations for education are high and the demands are great, but unfortunately the results do not always measure up.

The culture and political system of the United States act increasingly to concentrate power, particularly in the hands of government. The unstated, but irresistibly attractive advantage to relying on government for any task is that we get to divorce ourselves from the bane of human existence: personal responsibility, and the work such responsibility demands.

Given to contrivance and convenience we convince ourselves education can be reduced to an equation of inputs and outputs – dollars committed to productivity achieved. Taxpayers need only contribute their apportioned tolls and they can then make performance demands. Every rational assessment of our system however, identifies a bankrupt enterprise. We search for superman and race to nowhere, but now it is time we focus on the only viable solution to our educational dilemma: personal responsibility.

In our immaturity, we loath the very notion of taking on responsibility. The reality is, however, every human life is a unique journey of self-discovery – our educational system should advance, not inhibit, the voyage. Each individual is responsible for the quality, intensity and depth of their experience. Until an individual accepts full responsibility for developing his or her talents, exploring this world and contributing to society, that individual will never be fully free or fully alive. We ignore this truth at our own peril.

We cling to the promise of “industrialized education” when instead we should transform the system to promote two ends: establish a base level of intellectual (communication, calculating, reasoning) and social skills; and help each individual uncover and develop his or her unique gifts and talents. Assuming personal responsibility must be at the forefront of any effort to revise the education equation.

While students and parents still bear the lion’s share of responsibility for outcomes, teachers can and do play a critical role in formal educational. To begin the transformation here is one idea, amongst literally hundreds, to raise the bar on responsibility for teachers: Make a part of every teacher’s compensation the future earnings of his or her students. Allocate a portion of every working individual’s taxes (a few percent) amongst his or her teachers from grades one through twelve as deferred compensation. Students and parents could refine apportionment through performance criteria established over the course of the student’s formal educational career – better teachers would warrant greater consideration.

This proposal would not require additional taxation; just a reallocation of taxes with priority given to teachers. In the long run, a teacher’s economic viability would depend on the working contributions of their students. A teacher would have a vested interest in the long-term physical and intellectual well-being of every student.

This idea is just one example of measures that could be implemented to instill a sense of personal responsibility for everyone involved in education. Education and learning, growth and socialization are intrinsically human (not industrial) endeavors. The tragedies and triumphs inherent in the American educational system are microcosms of society at large. To effectively reform our system we must make personal responsibility the focal point for sound education policy. We all have a stake in education, let’s begin responsible reform.

Copyright (c) 2011 Scott F Paradis

Tags: